Insight Pi

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All posts · For business owners

Guillermo Rodriguez and his dance partner on the Dancing with the Stars floor, arms outstretched as confetti falls around them.

October 2026

Cha-cha-ching: Customers vote with emotion, right Guillermo?

Guillermo couldn't out-dance the competition, but fans kept voting him through. Here's what that says about why customers stay, and why feelings alone won't carry you to the final.

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A small team moves a finished package along a workbench while discussing the next step in their process.

July 2026

Get your PEDs: Performance enhancing data

Using these PEDs is indeed a competitive advantage; and it's encouraged! SMBs can accelerate from surviving to thriving by understanding how to use their own data.

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A small-business owner arranges blank priority cards into a clear sequence before the workday begins.

June 2026

Reduce the busyness of business, with business planning

Struggling to find time for business planning? Don't know where to start? Learn why business planning should be a priority for your business.

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A business owner listens closely to two customers during an informal conversation in an independent shop.

May 2026

Mine minds: Get inside customers' heads

Imagine you could read your customers' minds and know exactly what they need or want from your business. Well, you don't need to be a psychic to do that!

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A shop owner pauses at the window of an independent storefront while pedestrians and a cyclist pass outside.

April 2026

Trends with benefits: Market trends are often overlooked

When in the throes of the day-to-day of your business, it's easy to get caught off guard by key market trends. But really, how much of a problem is this?

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A small-business founder reviews a prototype and notebook before opening while a teammate prepares the studio behind her.

March 2026

Beating the odds: What successful entrepreneurs do differently

Starting and growing a business is hard. Obviously. But why do some businesses succeed and so many others struggle or fail?

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Two small-business collaborators organize notes, receipts, and simple sketches on a shared wooden worktable.

February 2026

A load of DS: Data strategy made easy

Can't afford data strategy? That's BS! SMB data strategy can be simple and effective at helping find your and own your possible.

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